I was always interested in architecture, always assumed that I would go to architecture school. Right now, being a retail designer allows me to incorporate my other professional interests, like branding and fashion.
My strongest skills were math and art which led me to architecture courses and my first job at the large architecture firm Skidmore, Owings & Merrill (SOM). During working there I realized that while I love the problem solving, architecture as a discipline and working in three dimensions, preferred to work at a smaller human scale […]
In his view, the American market represents an equally challenging-opportunity to improve his understanding of the industry. It’s a good chance to help other fellow architects gain an additional perspective, improve the interaction between retailers and architects as key players and thus, improve the effect built retail environment has on customers and their shopping habits.